This course is designed to provide an overview of the marketing responsibilities of individuals employed in the retail industry. This course is based on the business and marketing core that includes communication skills, operations, distribution, marketing-information management, pricing, product and service management, promotion, and selling. The Kentucky Occupational Retail Services Skill Standards are integrated into this course giving students the opportunity to receive Retail Skill Standards Certification.
Students will:
1. Utilize computers and electronic equipment, business software, web software, and other kinds of technology to collect, organize, and communicate information and ideas.
2. Identify career opportunities available I the four major employment areas of sales: retail, wholesale, manufacturing and service.
3. Identify positive contributions of selling in our market-oriented economy.
4. Identify types of retailers such as brick-and-mortar and e-commerce.
5. Investigate successful retailers of the past and present.
6. Identify and determine business risk factors.
7. Formulate awareness and understanding of emerging trends and globalization in retailing.
8. Explain when and how to buy merchandise for a retail store.
9. Identify aspects of product and service planning like packaging, warranties, and selecting the right product mix.
10. Explain the factors affecting pricing decisions including legal considerations and competition.
11. Conduct a physical inventory of a school-based enterprise, marketing department, or local retail store.
12. Develop spreadsheets and utilize other computer software for the purpose of controlling and tracking inventory.
13. Apply economic concepts like supply and demand, competition, scarcity, and opportunity costs.
14. Compare products and services based on price, quality, features, and warranties to understand consumer decision making.
15. Develop customer-service skills and practice in role play situations.
16. Demonstrate the selling process including open the sale, question, handle objections, present features and benefits, suggestive selling, close, and follow-up.
17. Develop spreadsheets and utilize other computer software for the purpose of measuring sales and making decisions from information gathered.
18. Develop a research tool as a part of a marketing research project.
19. Develop a promotion plan after examining each part of the promotional mix.
20. Identify risk
1. Utilize computers and electronic equipment, business software, web software, and other kinds of technology to collect, organize, and communicate information and ideas.
2. Identify career opportunities available I the four major employment areas of sales: retail, wholesale, manufacturing and service.
3. Identify positive contributions of selling in our market-oriented economy.
4. Identify types of retailers such as brick-and-mortar and e-commerce.
5. Investigate successful retailers of the past and present.
6. Identify and determine business risk factors.
7. Formulate awareness and understanding of emerging trends and globalization in retailing.
8. Explain when and how to buy merchandise for a retail store.
9. Identify aspects of product and service planning like packaging, warranties, and selecting the right product mix.
10. Explain the factors affecting pricing decisions including legal considerations and competition.
11. Conduct a physical inventory of a school-based enterprise, marketing department, or local retail store.
12. Develop spreadsheets and utilize other computer software for the purpose of controlling and tracking inventory.
13. Apply economic concepts like supply and demand, competition, scarcity, and opportunity costs.
14. Compare products and services based on price, quality, features, and warranties to understand consumer decision making.
15. Develop customer-service skills and practice in role play situations.
16. Demonstrate the selling process including open the sale, question, handle objections, present features and benefits, suggestive selling, close, and follow-up.
17. Develop spreadsheets and utilize other computer software for the purpose of measuring sales and making decisions from information gathered.
18. Develop a research tool as a part of a marketing research project.
19. Develop a promotion plan after examining each part of the promotional mix.
20. Identify risk